YouTube SEO Specialist

Adapt is looking for an experienced YouTube SEO Specialist to support our channel growth initiatives. In this freelance role, you’ll help shape and execute our YouTube SEO strategy: optimizing visibility, engagement, and conversion performance through data-driven insights and best practices.

Requirements

• Conduct keyword and topic research for YouTube to identify high-impact opportunities and inform content strategy.
• Optimize video metadata (titles, descriptions, tags, thumbnails, filenames, and playlists) to maximize visibility and click-through rate.
• Analyze channel and video performance using YouTube Analytics and other SEO tools to identify trends, opportunities, and actionable insights.
• Perform competitor and trend research within the client’s niche to uncover content and optimization gaps.
• Optimize video distribution and promotion strategy, including playlists, linking, and cross-platform promotion.
• Collaborate closely with Paid Media, Analytics, and Content teams to align YouTube SEO efforts with broader marketing goals and campaigns.
• Stay up to date with YouTube algorithm changes, SEO best practices, and emerging trends to continuously improve channel performance.

Benefits

• Flexible work hours and remote work
• Professional development opportunities
• Opportunity to work with diverse clients