Programmatic Campaign Manager
WebMDNewark, New Jersey, United States
Posted October 27, 2025
85000 - 95000 USD year
Full Time
About the Company
WebMD is a leading health information services provider offering objective healthcare content to consumers, clinical resources to healthcare professionals, and personalized decision support to employers and health plans. The company empowers users with the tools needed to actively manage health, stay informed about medical advancements, and make informed decisions, distinguishing itself through its comprehensive, accessible, and scientifically-backed offerings.
Job Description
WebMD is seeking a Programmatic Campaign Manager to develop, execute, and optimize programmatic campaigns for the healthcare sector. This role involves strategic guidance, campaign management, and collaboration with various teams to drive performance and ROI for clients. The manager will manage all aspects of the campaign lifecycle, from planning to reporting.
Requirements
- 3+ years of hands-on experience in programmatic media buying and planning.
- Strong grasp of digital media metrics, audience segmentation, and targeting.
- Proficiency in DSPs (Yahoo DSP, The Trade Desk) and ad tech tools.
- Skilled in Google Analytics, Excel, and reporting platforms.
Benefits
- Health Insurance
- Paid Time Off
- 401(k) Retirement Plan
- Life and Disability Insurance
- Employee Assistance Program
- Commuter and/or Transit Benefits
