Head of Demand Generation (Global | Paid, Organic & Community Growth)
WATI.ioChennai, Tamil Nadu, India
Posted October 31, 2025
Full Time
About the Company
Reimagining customer engagement, Wati is the leading conversational platform built on WhatsApp's Business API. Our easy-to-use software empowers 10,000+ businesses across 160+ countries to deliver personalised, real-time conversations at scale. With innovative AI solutions, we're transforming how companies communicate: Shared inboxes allow seamless collaboration Powerful automation boosts efficiency Broadcast messaging engages customers Intelligent chatbots provide instant support As a fast-growing global SaaS startup, we're passionate about using technology to build meaningful relationships between businesses and customers. Our talented, driven team is united by a vision to empower organizations and redefine connections through meaningful conversations.
Job Description
Wati is a rapidly growing SaaS company seeking a Head of Demand Generation to lead a team responsible for driving awareness, engagement, and pipeline growth globally. The role focuses on integrating brand, performance, and community growth into a unified demand generation engine, with a strong emphasis on AI-driven discovery. It’s a senior, high-impact position that defines Wati's global growth strategy.
Requirements
- 8–12 years of experience in B2B SaaS marketing
- 3+ years leading a demand gen or growth marketing function
- Deep experience running and optimizing paid programs across major digital platforms
- Strong analytical mindset; fluent in metrics, attribution, and funnel optimization
- Excellent creative storytelling skills
- Proven track record of hiring, coaching, and scaling high-performing marketing teams
- AI-Native Marketer mindset
Benefits
- Competitive Compensation & Equity
- High Ownership
- Global Reach
- Startup Energy
- Cutting-Edge Marketing
- Collaborative, Ambitious Culture
