Head of Marketing

Our UK client is seeking a proactive, strategic, and results-driven Head of Marketing to lead and coordinate their marketing initiatives. The ideal candidate combines strategic thinking with technical marketing knowledge, someone who can challenge existing practices, propose smarter approaches, and guide both internal and external teams to achieve measurable growth.

Requirements

• Plan, coordinate, and execute multi-channel marketing campaigns (paid media, email, SEO, social, content) to generate qualified leads and support business growth.
• Set clear goals and KPIs for campaigns, internal team members, and contractors to ensure measurable outcomes.
• Act as the central point of coordination for all marketing initiatives, bringing structure, clarity, and accountability across the team.
• Manage and optimise existing marketing channels while identifying new revenue streams and campaign opportunities.
• Track and report on campaign performance, providing insights, analysis, and recommendations to improve ROI.
• Manage event planning and execution for company-hosted live events, ensuring brand consistency and effective lead capture.
• Successfully manage marketing budgets, ensuring efficient allocation that decreases cost-per-lead while improving lead quality.
• Maintain strong communication and stakeholder management, keeping leadership updated on performance, insights, and priorities.