Local Marketeer for Germany, Austria, and Switzerland (DACH) to win new customers and build long-term relationships through targeted marketing campaigns. The role involves analyzing industry trends, competitors, and customer behavior to optimize marketing activities and develop customer journeys that offer the right products at the right time.
Requirements
- Identify local opportunities for customer development based on behavior, segment, and industry
- Analyze industry trends and opportunities
- Analyze local competitors and check their customer programs and communication
- Work with stakeholders to optimize incoming traffic and convert visitors into loyal customers
- Use CRM data to support customer retention and reactivation programs
- Work with customer service and sales to track customer feedback and support with tailored marketing materials
- Develop and implement targeted marketing campaigns that resonate with local target groups
- Optimize messages and tone based on language, culture, and seasonality
Benefits
- Competitive salary
- 36 vacation days
- Flexible allocation of working hours
- Home office allowance
- Attractive pension scheme with a generous employer contribution
- Lease-a-Bike with tax benefits
- Company restaurant and coffee corner
- Unlimited digital learning opportunities
- Exclusive discounts on products, insurance, sports memberships
