Verifone is seeking a Senior Marketing Campaign Specialist to lead and optimize demand generation strategies. The ideal candidate will have strong analytical, business, and communication skills, with 7+ years of experience in demand generation and marketing operations.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Statistics, Economics, or related field
- 7+ years of experience in demand generation and marketing operations, preferably in a B2B or e-commerce environment
- Proficiency in marketing automation tools (Marketo, Pardot), CRM platforms (Salesforce), and Excel
- Strong analytical skills with the ability to interpret data and present actionable insights
- Experience in email marketing, lead scoring, nurturing, data segmentation, and campaign reporting
- Excellent project management, multitasking, and cross-functional collaboration skills
- High attention to detail with a systems/process-oriented mindset
- Comfortable in a fast-paced, ever-evolving environment
- Proven ability to think creatively, solve problems, and deliver results
Benefits
- Lead and influence demand generation strategy across global markets
- Work with a diverse, fast-moving team at the forefront of payment technology
- Build and scale advanced marketing operations and analytics functions
- Contribute directly to business growth and revenue impact