The Enterprise Engagement Consultant role is responsible for aligning marketing strategies with organizational goals to drive business growth. This position develops and executes comprehensive marketing and communication plans informed by marketplace analysis. Working closely with senior leadership, subject matter experts, content creators, and designers, the role crafts compelling product announcements and messaging that resonate with target audiences.
Requirements
- Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
- Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
- Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
- Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
- Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
- Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
- Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
- Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
- Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
- Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
- Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
- Manage online product marketing reputation.
- Serve as a marketing segment advocate and a go-to marketing expert.
- Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
- Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
Benefits
- Medical and Prescription Drug Benefit
- Dental Benefit
- Vision Benefit
- Life Insurance and Disability Benefits
- 401(k) Profit Sharing and Investment Plan
- Health Savings Account (HSA)
- Flexible Spending Accounts
- Tuition Assistance, Training, and Professional Designations
- Company-Paid Family Leave
- Adoption/Surrogacy Assistance Benefit
- Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
- Student Loan Refinancing Services
- Care.com Membership with Back-up Care, Senior Solutions
- Business Travel Accident Insurance
- Matching Gifts program
- Paid Volunteer Day
- Employee Referral Award Program
- Wellness programs
