Marketing Tracking Specialist (m/f/d)
Usercentrics GmbHLisbon, Portugal • Chiyoda, Japan • Denmark • Odense, Region of Southern Denmark, Denmark • Capital City of Prague, Prague, Czechia • Munich, Bavaria, Germany
Posted August 29, 2025
Full Time
About the Company
Usercentrics is a leading provider of Privacy-Led Marketing solutions, offering intuitive consent and preference management tools for web, apps, and connected devices. Trusted by over 500,000 global customers including Daimler, ING Diba, and Santander, their platform handles 6.6 billion user consents monthly across 2.2 million websites and apps. With a focus on GDPR, CCPA, LGPD, and other privacy regulations, Usercentrics empowers businesses to build trust, transparency, and compliance while respecting user choices.
Job Description
Usercentrics is seeking a Marketing Tracking Specialist to own and optimize their marketing analytics and tracking across all digital campaigns. This role ensures accurate data collection for measurement and analysis, aligning with privacy regulations like GDPR and CCPA. It sits within the Web Experience team and collaborates with other teams to improve campaign performance and visibility.
Requirements
- Hands-on experience in digital marketing tracking implementation and troubleshooting.
- Strong expertise with Google Tag Manager, GA4, and tag/pixel management.
- Familiarity with server-side tagging, data layers, and event tracking frameworks.
- Understanding of attribution models, consent management, and data privacy regulations (GDPR, CCPA).
- Experience managing offline conversion imports, CRM integrations, and building API-based data flows.
Benefits
- Personal development budget
- Language courses
- Workcations