Digital Marketing Specialist

We're seeking a Digital Marketing Specialist to develop and implement comprehensive digital marketing strategies that align with our company's growth objectives. The ideal candidate will have a strong background in digital marketing, content marketing, SEO, email marketing, and analytics, with a proven track record of driving results and ROI.

Requirements

• Conduct market research to understand target audiences, identify industry trends, and analyze competitor activities.
• Create and execute integrated campaigns across various digital channels.
• Manage integrations between CRM, email platforms, analytics tools, and other marketing systems.
• Analyze email campaign performance and implement improvements to increase engagement and conversion rates.
• Optimize content for search engines (SEO), while ensuring alignment with brand guidelines.
• Implement, utilize, and maintain a future PIM system to ensure accurate and consistent product information across all digital channels.
• Manage social media profiles and implement strategies to increase brand awareness and engagement.
• Manage PPC advertising campaigns on platforms like Google Ads and social media.
• Analyze, measure, and report on digital marketing performance using Google Analytics and other tools.
• Create reports and presentations to communicate campaign results to stakeholders.
• Maintain company website.
• Collaborate with designers and developers to enhance brand awareness, online reputation, and collateral marketing materials.
• Coordinate trade show participation.

Benefits

• 401k with a company match