Senior Strategist, Lifecycle Marketing

The Senior Strategist, Lifecycle Marketing provides lifecycle marketing strategy services to support the growth and retention performance of enterprise and high-growth direct-to-consumer (DTC) ecommerce clients. This role focuses on developing lifecycle marketing strategies and advising on retention programs across channels including email, SMS, segmentation, experimentation, loyalty programs, and related retention marketing tools.

Requirements

• 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
• Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
• Extensive experience working with Klaviyo is required
• Strong experience managing and optimizing retention programs
• Experience working with Shopify or supporting Shopify-based ecommerce brands
• Strong understanding of lifecycle marketing analytics and performance reporting
• Ability to translate performance data into actionable marketing strategies
• Strong client communication and presentation skills
• Ability to work independently while collaborating with distributed teams