As a Paid Media Associate, you'll play a key role in the day-to-day management of UJA’s digital marketing efforts, helping to execute and optimize our paid media campaigns across various digital channels.
Requirements
- Assist in the setup and programming of paid media campaigns across various platforms, including Meta, Google Ads, and programmatic platforms.
- Implement audience targeting and ad placements as directed by the Senior Digital Strategist.
- Ensure accurate tagging and tracking for campaign performance monitoring.
- Monitor live campaigns to ensure proper delivery and performance.
- Assist with basic optimizations, such as adjusting bids, budgets, and targeting parameters under the guidance of the Manager.
- Identify and escalate performance issues or opportunities for improvement.
- Compile performance data and assist in preparing reports on key campaign metrics (e.g., impressions, clicks, conversions).
- Contribute to post-campaign analyses to evaluate outcomes and identify learnings.
- Work closely with creative teams to ensure timely delivery of assets for campaigns.
- Communicate with external vendors and platform representatives to address issues or gather insights.
- Support cross-departmental collaboration to align paid media efforts with broader organizational goals.
- Stay updated on platform updates, best practices, and industry trends.
- Assist in testing new ad formats, targeting capabilities, and emerging platforms.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
