Media Strategic Specialist

Turning Point Action is looking for a Media & Influencer Strategic Specialist to identify, engage, and collaborate with digital creators to drive voter outreach and civic engagement through online platforms. The ideal candidate is creative, trend-savvy, and passionate about using social media to inspire civic action.

Requirements

• Identify and recruit social media influencers, podcasters, and digital creators aligned with the mission.
• Develop and manage influencer partnerships for specific campaigns, events, and voter registration initiatives.
• Brainstorm, pitch and implement creative digital campaigns that drive audience engagement and promote civic participation.
• Collaborate with the marketing team to align influencer content with campaign messaging and goals.
• Track influencer performance, reach, and engagement metrics, and provide regular reports.
• Stay informed on social media trends, viral content, and emerging platforms to keep campaigns relevant and impactful.
• Represent the organization at digital networking events and influencer-focused forums to expand outreach opportunities.
• Create and distribute social media toolkits and branded assets to support creators in promoting our initiatives effectively.