Group Chief Marketing Officer (CMO)

Traffic Label and Sway Gaming are seeking a Group Chief Marketing Officer (CMO) to lead marketing across both companies. The ideal candidate will have experience in iGaming, online casino, sports betting, or a related industry and a proven track record in a senior marketing role.

Requirements

• Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
• Own full-funnel marketing — from strategy to execution — across performance, brand, content, and product marketing.
• Oversee all acquisition channels including SEO, PPC, affiliate, display, programmatic, and social.
• Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
• Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
• Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
• Manage marketing budgets effectively, ensuring maximum ROI.
• Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead marketing strategy for high-growth gaming brands.
• Dynamic, innovative team culture with entrepreneurial spirit.
• Remote working model available for the right candidate.