Senior Manager, User Growth & Engagement

TP-Link Systems Inc. is seeking a Senior Manager, User Growth & Engagement to unlock the full potential of its user database. The ideal candidate will have experience in CRM, lifecycle marketing, user operations, or growth automation and will be responsible for building a unified user identity, leading digital strategy, and growing user communities.

Requirements

• Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
• Lead digital strategy and execution across CRM channels to drive user activation, retention, and repeat purchase
• Build and grow user communities to strengthen product advocacy and brand affinity
• Develop and automate lifecycle programs to increase engagement and customer LTV
• Serve as the marketing automation expert and manage a small team
• Own CRM/CDP platform operations and partner with Product and Marketing teams
• Track and report key growth KPIs

Benefits

• Pay Range: $140,000 - $170,000
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday