Paid Ads Specialist - B2B Lead generation
TiltIndia
Posted December 4, 2025
Full Time
About the Company
Tilt is dedicated to making fashion accessible to everyone while inspiring better dressing choices. They aim to revolutionize e-commerce by focusing on innovation and enhancing the fun and accessibility of fashion shopping.
Job Description
We're building the next century of shopping, making it feel human, communal, and alive again. As a Growth Marketer at Tilt, you will take the lead on driving growth, predominantly through paid acquisition channels like Google, Instagram and TikTok.
Requirements
- 3+ years in B2B demand generation, growth, or performance marketing (ideally SaaS, marketplace, or lead-gen heavy environments)
- Proven experience building a B2B lead-acquisition engine that delivers a consistent flow of qualified leads and drives measurable increases in closed-won deals
- Deep working knowledge of HubSpot CRM, automation, workflows, lists, and reporting
- Ability to build and iterate landing pages quickly
- Experience using Typeform, Zapier/Make, or workflow tools for smart qualification + routing
- Strong understanding of lead funnels, attribution, ICP targeting, and data-driven optimisation
- Comfortable jumping on calls to qualify leads, understand objections, and feed insights back to the funnel
- Strong analytical skills—you obsess over CPL, conversion rates, and funnel drop-offs
- Ability to work cross-functionally with sales, categories, product, and data
Benefits
- 29 days off, plus local bank holidays
- Your birthday off, no questions asked
- Share options to become a true stakeholder in our success