The Platform Campaign strategy is responsible for end-to-end management of campaign strategy and execution, ensuring alignment with business objectives and smooth cross-functional collaboration. This role seeks a strategic thinker with strong collaboration skills, proven experience in campaign operations and management, and the ability to deliver results in a fast-paced environment.
Requirements
- Conceptualize, develop and execute e-commerce platform-level campaign projects and other major cross-category campaigns, responsible for platform-wide sales and ecosystem growth.
- Manage end to end campaign strategies including promotion & subsidy, seller registration, content growth and resource integration, manage budget consumption and ROI efficiency.
- Collaborate and coordinate across stakeholders, including working with account managers, creator managers, and all other cross functional teams for campaign implementation and optimization.
- Conduct data analysis on campaign performance and offer ongoing strategy & focus for campaign optimization, including but not limited to Category strategy, affiliate growth, promotion guidance.
