Subscription Product Manager - TikTok Shop

The User Growth team is building the next generation of membership and loyalty experiences for TikTok Shop, including subscription programs, benefit systems, and incentive mechanisms to increase user retention, frequency, and long-term value.

Requirements

• Own the end-to-end strategy for TikTok Shop repurchase and subscription products
• Drive adoption, engagement, and retention of subscription programs
• Lead cross-functional collaboration across Product, Marketing, Finance, Ops, and HQ teams
• Define and optimize key membership levers such as benefits, incentives, and exclusive experiences
• Translate global frameworks into locally relevant strategies
• Develop and scale experimentation frameworks to evaluate incremental impact on metrics

Benefits

• Relocation Assistance