Product Marketing Manager - TikTok Operations

We are looking for a Marketing Campaigns Manager to own end-to-end execution of product marketing campaigns that drive awareness/perception, adoption, and usage of products and key value propositions among professional creators.

Requirements

• 5+ years of experience in product marketing, performance marketing, or paid campaign execution
• Proven experience running paid campaigns for products (tech, platforms, tools, or creator products)
• Strong understanding of creator-style, product-led creative (not traditional brand ads)
• Experience managing agencies and external partners
• Strong project management, organization, and cross-functional coordination skills
• Comfort working with data, metrics, and performance insights to inform decisions