Director of Advertising & Digital Marketing

The Texas Athletics Director of Advertising and Digital Engagement is responsible for shaping and executing a comprehensive digital marketing strategy to enhance brand visibility, drive engagement, and increase revenue. This role focuses on delivering personalized, data-driven content across multiple channels, optimizing the customer journey, and leveraging analytics to inform strategic decisions.

Requirements

• Bachelor's degree in Marketing, Advertising, Sport Management, Business or related field.
• Three years of professional experience in multi-channel digital marketing, audience segmentation, and performance analysis.
• Strong leadership and team management skills with a track record of delivering measurable results.
• Deep understanding of the digital ecosystem, including website management, app optimization, and data analytics.
• Ability to collaborate across departments and manage vendor relationships effectively.

Benefits

• Retirement Plan