Digital Marketing Specialist

The Digital Marketing Specialist supports the strategy and creation of a donor-focused email marketing program and is responsible for its day-to-day execution. This position executes and evaluates a robust schedule of solicitation and stewardship email and texting campaigns, partnering with the Membership team, outside agencies, copywriters, and across Heritage to drive long term growth.

Requirements

• Support the development and implementation of strategies to cultivate a growing digital program, tracking success based upon member count, retention, and revenue.
• Manage email campaign processes, including building and testing email strategies for cultivation and solicitation, building donation pages, creating workflows, and deploying emails.
• Maintain marketing automation systems, create campaigns, user segmentations, and lists.
• Coordinate with the Senior Direct Marketing Manager to implement fundraising strategies for members who engage with Heritage online.
• Collaborate with membership managers, Heritage departments, and outside partners to develop multi-channel fundraising appeals, build relationships with members, and strengthen Heritage online infrastructure.
• Analyze campaign performance and data to optimize fundraising activities with the goal of maximizing revenue and building relationships with Heritage members.
• Build, maintain, and improve internal IT processes and integrations and manage SEO and online optimization strategy in collaboration with data operations team.
• Help further develop the email acquisition strategy and donor lifecycle for Heritage.

Benefits

• Best-in-class health care
• Vision insurance
• Dental insurance
• Employer-sponsored retirement funding
• Take what you need PTO and sick leave
• 14 weeks of paid leave for new moms
• 6 weeks of paid leave for new dads