Assistant Marketing Manager - Mandarin - Penang

This is an Assistant Marketing Manager position that requires a great understanding of Asia business landscapes, B2B2C marketing strategy, and digital principles. The role involves creating high-quality content and bespoke marketing campaigns to drive brand awareness, leads generation, and engagement for partner brands.

Requirements

• 3-5 years of experience in digital marketing, content marketing, social media marketing, and email marketing
• Expertise in content writing, digital advertising, email, and social media management
• Proven experience of high-volume email campaigns and working on marketing campaigns from inception through launch and analysis
• Hands-on experience working in email campaign management tool; Acoustic, Marketo, Mailchimp would be preferable
• Hands-on experience managing social media platforms, including WeChat, Line, WhatsApp, Facebook, Instagram, and TikTok
• Proven experience working on search and social campaigns would be preferable
• Good command of English (spoken and written). Proficiency in Mandarin is a plus
• Experience with agency and partnership stakeholders
• Understanding of the travel and cruise industry is a plus