Performance Marketing Specialist _ Social Media ( Bilingual English & Arabic)

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns. Key responsibilities include campaign management, performance tracking and reporting, audience targeting and segmentation, budget management, creative optimization, A/B testing, market research and trend analysis, collaboration, and performance reporting.

Requirements

• 2+ years of experience in performance marketing, specifically in managing paid social media campaigns
• Bachelor's degree in Marketing, Business, or a related field
• Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Analytics, etc.
• Experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot, etc.)
• Strong analytical skills, with the ability to interpret campaign data and make data-driven decisions
• Ability to collaborate with creative teams to develop engaging and effective ad content
• Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders
• High level of precision in managing budgets, audience segments, and performance tracking