VP Product Marketing & Marketing Strategy
Sweed POSUnited States
Posted September 23, 2025
Full Time
About the Company
Sweed POS is a comprehensive retail cannabis solution offering integrated point-of-sale functionality with e-commerce, delivery, analytics, marketing, loyalty, and inventory management. Our all-in-one model simplifies daily operations for retailers, enabling them to focus on core business activities.
Job Description
Sweed is a rapidly growing cannabis retail platform seeking a strategic VP of Product Marketing & Marketing Strategy. This role focuses on connecting product development with market needs to drive measurable growth in the competitive cannabis industry. The VP will lead the go-to-market strategy, shape product roadmap, and build brand positioning for Sweed.
Requirements
- Proven experience in senior product marketing, GTM strategy, or related leadership roles
- Ability to translate product features into commercial outcomes (revenue, efficiency, compliance)
- Strong skills in narrative development, positioning, and messaging architecture
- Track record of leading cross-functional launches and driving measurable adoption
- Expertise in sales and customer success enablement
- Comfortable with market research, competitive analysis, and turning insights into action
- Confident communicator and evangelist
- Coaching mindset
Benefits
- Competitive base
- Variable structure tied to regional door and ARR targets
- Health, dental, vision, life, and short term disability insurance
- Generous PTO
- Remote-first flexibility
