Product Marketing Specialist
SuperStuffBengaluru, Karnataka, India
Posted December 11, 2025
Full Time
About the Company
SuperStuff is a talent platform that connects businesses with vetted full‑time, fractional, and agency experts across more than 50 digital growth disciplines, including content marketing, SEO, social media, design, and emerging technologies such as VR/AR. Using AI‑powered expert matching, the company streamlines the hiring process, enabling clients to quickly secure specialized talent for marketing, growth, and creative initiatives. SuperStuff’s network is curated for quality, offering agencies, freelancers, and specialists a free sign‑up to join a community of top‑tier professionals. The platform also provides agency procurement, creative hiring, and AI career tools, positioning it as a comprehensive solution for companies seeking high‑impact digital growth talent.
Job Description
We are looking for a Product Marketing Specialist who can take ownership of a product's positioning and messaging. You will oversee the creation and distribution of content for our promotional campaigns by understanding the product's target audience, our ideal customer profile, and the jobs they need to accomplish- and gaining in-depth knowledge of relevant product features.
Requirements
- Segment our users by deeply understanding our clients and end users
- Define our GTM and partner with the rest of the team to execute the GTM
- Understand and analyze the competitive landscape to define our own marketing strategy
- Craft a story about the product that will entice potential customers to purchase the product and collect customer feedback after launch
- Prepare for a new product or feature launch by creating educational content about the value and benefits of the product to convert potential customers into buyers and power users
- Focus on three levels of the sales funnel: Acquisition, Engagement, and Conversion and Retention