Develop and implement online marketing channels, website strategy, and e-commerce initiatives to improve internet presence and revenue. Manage website management, enhancements, and revenue goals. Analyze and measure website functionality and performance metrics.
Requirements
- Bachelors or master’s degree in Marketing
- Minimum of 5 years’ experience in Marketing and E-Commerce
- Proven track record of success in senior digital e-commerce and marketing roles
- Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
- Confident, driven, and dynamic leader
- Ability to spot original branding opportunities
- Must be familiar with Social Media Marketing
- Content Marketing Experience
- Experience working and finding Influencers and affiliates
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
- Very well versed in analytics and analysis
- Previous experience in B2B and/or B2C retail environment
- Previous experience in digital marketing; traffic acquisition, affiliates, emails, data analytics, creative, social, mobile, video and more
- Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel
Benefits
- Medical, Dental, Vision Insurance
- Life Insurance: Fully covered by the company
- 401k matching, 100% match up to first 3% and 50% match for the next 2%
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees