The CRM Technical Analyst is responsible for owning the infrastructure, data pipelines & cleanliness, technical implementation and reporting dashboards of our CRM campaigns, specifically within Braze, ensuring that they are seamlessly integrated to drive highly personalised and segmented campaigns.
Requirements
- Serve as a bridge between CRM and our development teams to aide the implementation new technical features
- Own and develop Looker and Braze reporting dashboards, translating raw data into actionable insights
- Own the technical implementation of campaigns in Braze, primarily for multi-stage, automated canvas flows that are highly segmented and deliver key business personalisation goals
- Analyse customer data to identify trends, behaviours, and opportunities that support strategic decision making.
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
- Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation
Benefits
- Private medical insurance
- Excellent parental leave
- Working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Birthday off work
- 25 days of holiday per year
- Life assurance
- Star card
- Step Further Awards
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to Racing Post Members Club
- Volunteer two days per year with our charity partner
