We're looking for an all-star Content Marketing Specialist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry.
Requirements
- Own the content strategy outlined in Marcus Sheridan's They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
- Publish at least three new written pieces of content per week to the SpaceManager Closets Blog.
- Publish on Social Media multiple times each week for community engagement and long-term content promotion.
- Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.
- Own and execute a 90 day content calendar, leveraging internal experts, customers, and industry voices to create content designed to establish thought leadership, attract prospects, and nurture leads
- Lead search engine optimization (SEO) efforts for website and content.
- Execute company email marketing efforts, including newsletters and automated workflows.
- Interview internal subject matter experts for content and edit, proofread and improve writers’ posts.
- Work closely with sales team to identify content topics and develop editorial calendar.
- Rely on content analytics and reporting to inform decisions.
- Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution
Benefits
- Health and dental
- 401k Retirement plan with company match
- Competitive compensation levels
- Training and career development
- Mentorship from other teams
- Amazing team culture
- Monthly happy hours
- Paid Time Off