Manager, Digital Strategy, US Latin
Sony Music Global Job BoardMiami, Florida, United States
Posted October 29, 2025
Full Time
About the Company
At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record.
Job Description
We are seeking a bilingual Manager to focus on the digital strategy of the label and artists, managing playlist strategy and repertoire optimization for our Latin Music roster across Spotify, Apple Music, and YouTube. The ideal candidate will have a strong understanding of the Latin music market, deep knowledge of digital streaming platforms, and a passion for connecting artists with fans globally.
Requirements
- Bilingual proficiency in English and Spanish (required)
- 1-3 years of experience in a digital/streaming, playlist strategy, or digital marketing role (preferably in music or entertainment)
- Proven expertise in SEO optimization for music content across DSPs and YouTube
- In-depth knowledge of Spotify for Artists, Apple Music for Artists, YouTube Studio, Chartmetric, Music Connect, and other analytics tools
- Strong understanding of Latin music genres, audiences, and market trends
- Excellent analytical skills with ability to translate data into actionable insights
- Passion for innovation and staying ahead of digital platform trends
- Proficient in Excel, PowerPoint, canvas
Benefits
- Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
