Snap Inc is looking for a Lead, SMC Marketing to join its global Small and Medium Customers (SMC) organization. The role will spearhead the marketing strategy for multi-channel event programs aimed at acquiring new advertisers.
Requirements
- Develop end-to-end marketing strategy for SMC audiences, with the goal of driving new advertiser acquisition through events
- Identify and execute plan for SMC's presence at key industry conferences and events that align with business development and growth goals
- Lead cross-functional partners such as sales and internal communications to bring owned and operated in-person and virtual events and webinars to life
- Closely collaborate with Global Brand Experience to produce events focused on business results
- Partner with internal communications to determine event amplification strategy
- Brief and guide content marketing to produce compelling event narratives aligned with business goals and audience segments
- Monitor and report on key event metrics, including event attendance, sales activity, and revenue, in order to continue optimizing on overall event strategy
- Own project management and contract negotiations related to industry events
- Travel often to oversee events, sometimes internationally
- Stay ahead of industry trends in order innovate on events marketing
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that let you share in Snap’s long-term success!
