Associate Lecturer - Customer Behaviour & Analytics (HE4)

This module introduces students to solving marketing and business problems with a practical approach. It gives an overview of the interconnectedness between statistical studies, marketing strategy and consumer behaviours.

Requirements

• Facilitate students' learning and discussion forum on the online platform
• Conduct weekly virtual lecture or workshop
• Write assessment brief with detailed analytic marking rubrics
• Grade and provide feedback on assignments submitted by students
• Participate in teaching team or assessment meetings
• Respond to student's enquiries in a timely manner
• Provide learning support through individual or small group consultation
• Prepare marking samples and module report with analysis of student performance