Executive/Senior Executive/Assistant Manager Digital Marketing (AI and Data Innovation)

The successful candidate will be part of SIA's Brand & Marketing Department, managing end-to-end digital marketing campaigns and driving innovation in campaign planning, management and optimization through AI, agentic AI, audience intelligence, and airline revenue management data.

Requirements

• Plan, manage and optimize full funnel campaigns across multiple channels and platforms
• Research, test, and deploy agentic AI tools to automate and optimize stages of the marketing process
• Collaborate with AI vendors, data scientists, and internal tech teams to pilot AI-driven campaign workflows
• Leverage first-party data and audience management platforms to identify audience clusters and high-value segments
• Integrate AI-driven predictive modelling to forecast customer behaviour, booking propensity, and lifetime value
• Work with internal teams and external stakeholders to build audience journeys that adapt dynamically based on engagement and revenue signals
• Map and continuously evolve the end-to-end digital customer journey using AI insights and behavioral data
• Identify friction points and opportunities to enhance targeting and personalization across touchpoints
• Partner with creative, media, technology and legal teams to ensure AI-generated creative assets align with brand voice and regulatory standards
• Collaborate with Revenue Management and Commercial Strategy teams to translate fare data, demand patterns, and route profitability insights into actionable marketing campaigns
• Maintain workflow diagrams and decks across multiple stakeholders
• Establish and develop best practices, SOPs, ways of working and comprehensive training materials for all levels of marketers
• Collaborate and work cross-functionally with internal and external stakeholders