Assistant Manager, Media Management & Optimization

We are seeking a digitally savvy and results-driven Marketing Manager II to join our Group Marketing team. The role is responsible for driving impactful and cost-efficient paid media strategies, managing the advertising & promotions (A&P) budget, and leading social media planning across Property Development, Retail, and Leisure vertical sectors. This involves collaborative work with internal teams, media partners, and creative agencies.

Requirements

• Develop integrated media plans (digital, social, traditional)
• Manage and monitor A&P budget across business units
• Liaise with media agencies to execute and optimize media buys
• Analyze campaign results and provide post-campaign insights
• Manage day-to-day coordination with media and creative agencies
• Maintain media records and ensure legal compliance