Paid Media and Analytics Specialist

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. We hire the best and help them get better. Our new Paid Media and Analytics Specialist will serve as a subject matter expert in all things related to Performance Marketing, with a focus on Paid Media executional work.

Requirements

• Build, launch, and maintain winning campaigns across Paid Search and Paid Social platforms (primarily Google Ads and Meta) that meet or exceed clients’ goals & KPIs.
• Continuously pioneer tests & make optimizations in-platform to drive the best possible performance for your assigned clients.
• Work daily within Google Tag Manager and Google Analytics 4 to set up and deploy Paid Media & GA tracking pixels.
• Troubleshoot and solve conversion tracking gaps on an ongoing basis.
• Identify key opportunities for additional measurement needs (e.g. new conversion actions, conversion tracking/optimization, UTM tracking).
• Build & deliver regular automated & customized reports (using Funnel.io and other tools) to ensure clients stay up-to-date on measurement & account performance.
• Collaborate with direct teammates and client-facing counterparts to design, strategize, and execute ongoing incrementality tests.
• Play the lead role in account structure and audience targeting within various ad platforms.
• Leverage in-platform tools, including AI-enhanced features, to eliminate waste and maximize the efficiency of your campaigns.
• Stay on top of all paid media budget pacing and ad spend on a daily & weekly basis.
• Work closely with Paid Media Account Manager counterparts to brainstorm and bring to life paid media strategies for clients, including making strategic pivots as needed.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Relocation Assistance