Associate Director HCP Marketing and Field Promotion

The Associate Director, Field Promotions develops and implements field-based and omnichannel tactics to increase HCP awareness and adoption of a new pharmaceutical product for COVID-19. This role requires a thorough understanding of the pharmaceutical industry, HQ-based marketing strategy and tactics, and salesforce experience.

Requirements

• Develop and implement integrated field promotion strategies
• Oversee the planning and execution of promotional campaigns
• Analyze data and Key Performance Indicators (KPIs) to drive improvements and new programs
• Partner with Commercial Operations to support field-based training initiatives
• Act as “POA/Launch Meeting Champion” for Brand Team
• Work closely with Sales, Market Access, Medical Affairs, Commercial and Field Operations and RC (Review Committee) teams
• Develop and implement effective two-way communications
• Effectively manage relationships and budgets with promotional agencies and vendors

Benefits

• Comprehensive benefits
• Bonus
• Long-term incentive
• Applicable allowances