Lead Strategist

We're searching for a Lead Strategist with experience in email marketing, financial services, and data analysis to be our clients' trusted consultant, thought leader, and strategic partner in email personalization.

Requirements

• 6-8+ years experience in email marketing at an agency, Fortune 500 company, or consultancy, especially within the travel or financial services industry.
• Deep passion, curiosity, and understanding with regard to data analysis and a strong business sense.
• Self-starter, problem solver. Resourceful and able to work with limited supervision.
• Strong critical thinking and analytical skills. Able to identify quantifiable trends across campaign data, as well as develop testing plans.
• Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations.
• Proficiency in Excel/Google Suite.
• Advanced knowledge of email and digital marketing metrics.
• Experience working with household brand names in travel or financial services preferred.
• A highly detail-focused and organized mindset.
• Ability to “manage up,” influence and work within a matrixed environment.
• Executive presence; strong written and oral communication, with experience developing executive-ready, high-quality deliverables.
• Excellent communication and time management skills.
• Familiarity with email platforms (Salesforce Marketing Cloud) preferred but not required.

Benefits

• Being a part of a remote work-from-almost-anywhere framework
• Eeast coast hours
• Reporting directly to the Senior Director of Insights & Analytics