Manager, Digital Experience

The Manager, Digital Experience role is responsible for supporting the maintenance and building of Scotiabank-owned web properties, focusing on continuous improvement to support sales and best-in-class customer experiences. The role leads collaboration with partners across the bank to identify and execute new opportunities to improve channel performance, and champions a customer-focused culture and drive impact and value to the business through understanding customer journeys across digital channels.

Requirements

• 4+ years of relevant experience in the eCommerce space
• Experience in the financial industry is a plus
• Experience using marketing technology, Content Management Systems, and web testing and personalization software
• Experience utilizing web analytics platforms to develop data-driven channel strategies
• Proven experience leading strategies and roadmaps of tactics that deliver on business goals and objectives
• Ability to look at the bigger picture with a solid understanding of the customer journey
• Deep knowledge of the impact of web content and SEO to drive optimizations and increase website traffic and user engagement
• Excellent communication, relationship management, and stakeholder management skills
• Strong presentation and storytelling skills
• Experience in front-end using HTML, JavaScript, JSON and CSS
• Practical experience with Agile development methodologies