Growth Demand Generation Associate

Rippling is seeking a Growth Demand Generation Associate to power high-velocity, high-quality campaign execution across New Logo (NLS) and Cross-Sell (XS). The role involves creative development, copywriting, campaign execution, experimentation, and collaboration with cross-functional teams.

Requirements

• 4+ years of experience in demand generation, content marketing, lifecycle marketing, product marketing, or similar roles within B2B SaaS or high-growth environments.
• Strong copywriting ability with examples across email, ads, LPs, and multi-channel creative.
• Ability to turn strategic direction into high-volume, channel-ready creative execution.
• Understanding of ToFu, MoFu, and BoFu funnel dynamics and how messaging shifts across them.
• Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests).
• Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles.
• Strong project management skills and ability to execute quickly across parallel workstreams.

Benefits

• 401k Matching
• Generous Paid Time Off
• Relocation Assistance