Senior Strategist, Influence

We're a small but powerful and growing team of strategists who are relentless in our pursuit of ideas that move culture forward. As a Senior Strategist in the Influence Studio, you’ll help shape how brands connect with audiences through creators, platforms, and communities.

Requirements

• Develop influencer strategies that use audience, market, and cultural insights to identify the right creators, shape content approaches, and determine where work lives online.
• Act as the talent expert, researching and recommending culturally relevant creators who align with brand goals and audience passions.
• Leverage deep platform and creator expertise to identify opportunities for brands to collaborate, experiment, and grow through emerging social behaviors and tools.
• Build multi-channel social ecosystems, partnering with Applied Intelligence and Connections teams to design channel-specific strategies, editorial calendars, and content roadmaps.
• Collaborate with creative teams and influencers to guide concept development and ensure work performs authentically and effectively across social platforms.
• Oversee influencer procurement and program management, including outreach, negotiations, and day-to-day coordination with talent and Business Affairs.
• Track performance and uncover trends and insights in partnership with the Applied Intelligence team to identify opportunities for optimization.
• Stay on the pulse of social and cultural trends, particularly among Gen Z audiences, and translate those insights into actionable strategies that move culture forward.