Email Marketing Manager

Poppulo is seeking a hands-on Email Marketing Manager to lead the email channel and drive measurable impact on engagement, pipeline, and revenue. The role requires a data-driven, creative, and detail-oriented individual capable of managing end-to-end execution and continuous performance improvement. The company aims to make corporate communications and workplace technology easier for employees, representing a focus on ease of use and harmony for customers.

Requirements

• Plan, build, and execute email campaigns, newsletters, and automated workflows in HubSpot.
• Draft first versions of new content, including event promotions, nurture campaigns, and collateral announcements.
• Ensure audience segmentation and personalization are accurate and optimized for engagement.
• Conduct thorough QA and testing (links, personalization tokens, rendering, formatting).
• Analyze campaign metrics (deliverability, open rate, CTR, conversions, pipeline influence) and drive continuous performance improvements.
• Develop and implement strategies to grow and scale the contact database responsibly and effectively.
• Manage and optimize lead nurturing workflows across the customer lifecycle.
• Collaborate closely with design, content, operations, and sales to align campaigns with broader goals.
• Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations.

Benefits

• Dynamic environment