Director of Product Marketing

About the Company

The future of customer engagement is better creative, fully compliant and smarter algorithms at the speed of AI. It’s automation that enables retail banks, credit unions, and card issuers to update, optimize, and personalize content without added setup, coding, or performance analysis. Imagine 90% less effort and 20% more conversions. CRM marketers at financial institutions and in other sectors realize that the old ways of managing lifecycle campaigns are unsustainable: they’re time-consuming, manual, and inefficient. Select segment. Define the creative. Wait weeks for compliance approval. Test and analyze. Try not to repeat. Persado balances performance, compliance, and effort using automated, AI-powered content optimization. Persado is trained on real interaction and transaction data from 1.2 billion consumers, which measures and refines language, emotional response, and customer engagement—so marketers can drive business impact at the speed of AI. Iconic brands across regions—including 8 of the 10 largest U.S. banks—trust Persado to engage customers with high-performing, compliant content throughout their journey and across channels. Persado uses multiple intelligent AI agents that work together to negotiate performance and compliance in real time, optimizing for both. This transformative approach is fully automated and delivers 80% greater efficiency, more revenue, better compliance, and faster time to market. As an employer, Persado is committed to creating a workplace where everyone’s unique perspective is valued and people can do their best work. Awards and accolades include: * Winner of 2024 Bank Technology Award for Tech of The Future * Top Leader in CB Insights GenAI for Text Content Generation matrix * Built In’s Best Places To Work * American Business Award for Content Marketing Solution (Gold) * Fortune 50 Companies Leading the AI Revolution * Fast Company’s World’s Most Innovative Companies * Gartner Cool Vendor in Data-Driven Marketing

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