Riboli Family Wines is seeking an experienced Marketing Manager to oversee Direct-to-Consumer (DTC) Acquisition & Retention for our wine brands. The ideal candidate will have a data-driven approach, expert knowledge of eCommerce and email marketing, and a proven track record of sales growth.
Requirements
- 3+ years of experience managing media buying and email, preferably with experience in the DTC space, subscription services, or eCommerce
- Experience as a self-motivator
- Experience with CRM and Marketing Automation systems, as well as Google Analytics
- Strong leadership skills with the ability to drive projects in a cross-functional org
- Learning mindset with the ability to adapt and solve problems within a fast-paced environment
- Ability to inform and influence decisions with strong communication skills
- Ability to communicate data with storytelling
- Set and deliver financial, volume, and market segment share objectives.
- Lead the development of strategic multi-year customer-specific growth strategies
- Implement & manage product listing program, including creating an SOP that guarantees the timely listing of products across all company ecommerce sites.
- Develop and test strategies and roll out successful initiatives
- Establish product assortment, placement, pricing strategies
- Analyze data and insights to optimize tactics to adjust to business situations
- Utilize previous management experience to lead the current team, and hire/train new members as growth dictates.
- Work directly with senior management to discuss direct-to-consumer eCommerce strategies, including Sales, Brand, Creative, Content, and Customer Service departments.
- Manage sales forecasts by providing weekly/monthly/quarterly estimates on sales projections and plans
Benefits
- Dental Insurance
- Health insurance
- 401K
- Profit Sharing
- Paid time off
- Life insurance
