Performance Media Specialist

The Performance Media Specialist is a mid-level individual contributor responsible for executing, optimizing, and maintaining full-funnel paid search and paid social campaigns. This role directly supports ACCEL Schools, ELAs, and CapEd by developing and managing campaigns that drive qualified interest, family engagement, and enrollment readiness.

Requirements

• Build, manage, and optimize paid search and paid social campaigns across Google Ads, Meta Ads Manager, TikTok Ads, and emerging platforms, ensuring alignment to funnel goals across all three business units.
• Develop keyword taxonomies, responsive search ads, audience segmentation strategies, creative variations, and structured testing roadmaps grounded in hypothesis-based experimentation.
• Maintain exceptional tracking hygiene across UTMs, naming conventions, pixel configurations, event mappings, and CRM integrations to ensure clear attribution and accurate performance insights.
• Work closely with Enrollment and CRM teams to monitor lead quality, assess funnel health, and identify gaps or opportunities across all enrollment pathways.

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term disability insurance
• short-term disability insurance
• 10 paid holidays annually
• Paid Time Off to cover sick, vacation, and personal absences