Growth and Engagement Marketing Lead (DTC Channels)
Outcomes4MeBoston, Massachusetts, United States
Posted September 19, 2025
Full Time
About the Company
Outcomes4Me is an AI-driven digital health platform that empowers cancer patients by providing personalized treatment guidance, clinical trial information, and genetic testing recommendations based on their diagnosis. Integrating with the NCCN Clinical Practice Guidelines, Outcomes4Me offers free, doctor-approved resources to improve patient outcomes. The company has been recognized with numerous awards for its innovative approach to patient navigation and care.
Job Description
Outcomes4Me is seeking a Data-driven Growth Marketing and Engagement Marketing Lead to drive the direct-to-patient product marketing strategy. This role will focus on user acquisition, engagement, and retention across digital channels, including SEO, paid media, CRM, email, and app notifications. The lead will be responsible for KPIs and ensuring a holistic patient experience.
Requirements
- Moving at our pace
- Passion for healthcare, life sciences, data and analytics
- A sincere interest in working at a fast-paced engineering and product-led startup
- Excel by seeking professional and personal hypergrowth
- Resilience and resourceful in face of ambiguity
- Strong technical skills and embrace new GenAI technologies
- Demonstrated success driving user acquisition and retention
- Hands-on experience with marketing automation tools
Benefits
- Medical, dental, vision offerings
- HSA, FSA, DSA and Commuter benefits
- 401k
- Unlimited PTO, holidays and paid company trips
- Wellness benefits
- Life insurance and long-term disability
