Optimal

Optimal is looking for a Senior Public Relations Manager to join their innovative SEO + Digital PR team. The role involves developing creative pitch campaigns, executing them to secure high-quality press coverage, and collaborating with the SEO team to create high-quality content and develop client roadmaps.

Requirements

• 4-year Bachelor’s degree in Journalism, Public Relations, Writing or a related field is strongly preferred
• 3+ years of full-time, professional PR experience (Agency experience is strongly preferred)
• 1+ years of people management experience
• Experience and proven success in pitching and securing press placements with a variety of top and mid-tier publications
• Excellent writing skills, applicable to both long and short-form content
• Strong interpersonal skills – able to effectively build and manage relationships with clients, media, and colleagues
• Excellent time management, organizational skills, and a high attention to detail
• Familiar with Google Analytics 4 or other website reporting tools and the ability to extract meaningful insights from data analysis
• Proficiency with PR platforms (e.g. MuckRack, Cision, Meltwater) is a plus, but not required
• SEO experience is a plus, but not required
• Familiarity with SEO platforms (e.g. MOZ, Ahrefs, SEM Rush), is a plus but not required

Benefits

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs