Optimal
OptimalAustin, Texas, United States
Posted October 31, 2025
70000 - 100000 USD year
Full Time
About the Company
Optimal is a mission-critical digital marketing partner that leverages proprietary data, groundbreaking technology, and innovative media solutions to deliver exceptional results for brands, companies, and causes. With a commitment to excellence, Optimal ensures that anything less than their standards is considered subpar.
Job Description
Optimal is seeking an SEO & AI Visibility Strategist to help brands shine in the age of Generative AI. This role involves understanding traditional SEO fundamentals and applying GEO tactics to influence brand visibility across search engines and LLMs, including Google's AI Overviews and ChatGPT. The company is a performance marketing agency with a focus on maximizing performance.
Requirements
- 3+ years of relevant SEO experience
- 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications or equivalent experience
- Analytical mindset with ability to extract actionable insights
- Understanding of how LLMs and generative search are reshaping SEO
- Familiarity with AI visibility and prompt-tracking tools
- Experience using Google Search Console and Google Analytics 4
- Strong written and verbal communication skills
Benefits
- Health insurance
- Flexible spending plan
- Employee Assistance Program
- Professional development opportunities
- Rewards and recognition programs
