Omada Health is looking for an experienced product marketing leader to join their team. The Senior Director, Product Marketing will lead a team to synthesize market feedback, understand business buyers, and develop a channel segment marketing strategy. The role will be responsible for developing a website strategy, driving strategy and design of Omada's next generation products, and leading a team of PMMs to cover individual products and Omada Insights Labs.
Requirements
- 15+ years experience in related marketing discipline, with a focus on B2B audiences.
- 5+ years of industry experience in Healthcare & Life Sciences - pharma, health plan, PBM, or B2B2C virtual care/digital health.
- 3+ years of experience in a role that frequently engages directly with customers through selling, product demos or account management.
- Experience with buyer research and insights, messaging/positioning, GTM plans, executing product launches, sales enablement, content marketing.
- Successful track record of developing competitive, insight driven product stories.
- Ability to effectively inspire, influence and communicate cross-functionally across all levels of management, and work on multiple projects simultaneously in a fast-paced, dynamic environment.
- Proven ability to translate complex product features and clinical outcomes into simple and compelling content including presentations, product guides, web content, and white papers.
- Attention to detail and commitment to excellence, along with the ability to grasp and translate features into buyer benefits.
- Experience developing multi-channel marketing campaigns.
- Experience in high growth environments, working at scale.
- Experience building brand level marketing plans and customer segment strategies.
- Leadership experience leading groups through strategic and planning exercises.
- Strong experience in creating KPIs and measurement plans to monitor marketing execution.
- Bachelor degree in related field required.
Benefits
- Competitive salary with generous annual cash bonus
- Equity Grants
- Remote first work from home culture
- Flexible Time Off
- Generous parental leave
- Health, dental, and vision insurance
- 401k retirement savings plan
- Lifestyle Spending Account (LSA)
- Mental Health Support Solutions