The Director of Marketing will orchestrate the execution of strategy and tactics that amplify our brand. This proactive business leader will also be responsible for aggregating, analyzing and segmenting key data points that maximize the return on investment of our brand.
Requirements
- Identify, develop and evaluate marketing strategy
- Enhance existing promotional initiatives and develop new marketing programs and initiatives
- Participate in the development and implementation of annual marketing goals
- Direct the hiring and training of marketing staff members
- Negotiate contracts with media and promotion partners
- Create, plan and implement repeatable revenue generating concepts and processes
- Project manage F&B initiatives
- Interpret the venue customer experience
- Responsible for measuring, reporting and achieving performance against agreed upon service levels and ROIs
- Serve as press contact, write and distribute all press releases
- Create corporate collateral materials
- Manage and coordinate all marketing, advertising and promotional activities
- Research, analyze and monitor industry factors
- Plan and oversee Oak View Group's advertising and promotion activities
- Leverage sponsorship opportunities to increase brand awareness and synergies
- Develop self-produced revenue generating events
- Recommend changes in basic structure and organization of marketing group
- Create social media campaigns
- Standardize reporting of digital marketing campaigns using Google Analytics
- Provide thought leadership, data analysis, and strategic focus
- Maintain knowledge of trends/best practices
- Leverage strong research and analytical skills
- Drive the completion of key deliverables
- Partner with web development team to direct site features, design and goals
- Provide direction to/for Group Sales and/or Ad Sales with regard to events
- Other duties as assigned
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Savings Plan
- 401(k) matching
- Paid Time Off (vacation days, sick days, and 11 holidays)
