Growth Marketing Manager, Formative
NewselaUnited States • Canada
Posted September 22, 2025
82800 - 110000 USD year
Full Time
About the Company
Newsela is an education technology startup dedicated to meaningful classroom learning for every student. Offering engaging instructional content tailored to K-12 students, Newsela serves nearly two million teachers worldwide, helping improve reading skills across diverse educational settings. The company values creativity and passion, seeking employees who believe in rigorous and personalized learning experiences.
Job Description
Newsela is seeking a Data-Driven Growth Marketing Manager to accelerate the growth of their Formative.com platform, assisting in initiatives that increase qualified traffic, conversion rates, and paid customer acquisition. This role involves orchestrating the growth funnel, collaborating with in-house specialists, and leveraging data analytics to drive strategic decisions. The ideal candidate is a collaborative and results-oriented marketer excelling in a high-velocity testing environment.
Requirements
- 3+ years of experience in growth-focused roles (PLG, SaaS, or B2C)
- Deep channel expertise in paid search, email automation, or another acquisition channel
- Advanced proficiency in Salesforce, Google Analytics, and Google Tag Manager
- Understanding of platform-specific settings, bid strategies, and optimization levers
- Experience incorporating AI tools into marketing workflows
- A track record of driving growth initiatives and achieving measurable results
Benefits
- Health & Wellness
- Work From Home
- Financial Wellbeing
- Professional Development
- Inclusive benefits for all families
