Minitab is seeking a Marketing Data Analyst to turn marketing and customer data into actionable insights that improve performance, targeting, and ROI. This temporary role (up to one year) provides an opportunity to contribute to high-impact projects in a global, analytics-driven organization.
Requirements
- Design and maintain dashboards and reports tracking marketing performance across channels.
- Build and optimize scalable data models and pipelines integrating CRM, automation, and analytics data.
- Analyze key metrics, including campaign lift, CPL, CAC, and marketing ROI.
- Provide actionable insights to improve campaign efficiency and business impact.
- Present findings and recommendations to Marketing and Sales stakeholders.
- Partner with cross-functional teams to refine attribution models, lead scoring, and forecasting.
- Ensure accuracy and compliance with data governance standards.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan