The Email Marketing Producer is responsible for the successful production, management, and deployment of outbound email campaigns and projects.
Requirements
- Manage email calendar on a daily basis
- Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary
- Brainstorming and application of logistical email knowledge to marketing campaigns
- Managing list segmentation, list QA, list cleansing
- Deploy, track and report on email campaigns and related follow up campaigns
- Hand code HTML from PSD’s into emails, creation of templates, and dynamic campaigns
- Analyze campaigns and recommend best practices, AB testing, new trends in email, etc.
- Manage the end to end email QA process
- Work closely with internal departments and external vendor in the creation and implementation of email campaigns and projects